Where the Money Lands: Using Public Nonprofit Filings to Build a US Sponsor-Link Prospect List
Most link prospecting begins with a search query. A filings-first approach begins with disclosed money — who funded which program, in which metro, and for what event — and works backward to the acknowledgment pages where an editorial link can actually live. This guide sets out a repeatable method for turning IRS Form 990 data into a screened, scored, and durable nonprofit prospect pipeline.